Women’s lifestyle brand Real Simple has teamed with online fashion brand Cuyana to create a line of apparel and accessories inspired by the publishing property.
Launched in the 2000, the Time, Inc. brand is anchored by a monthly housekeeping magazine aimed at women ages 30 to 60.
Marking Real Simple's first foray into fashion apparel, the inaugural collection will be comprised of key pieces for summer, available exclusively on the Cuyana website May 15.
Intended to help women simplify their lives and their wardrobes, the collection will be based on Cuyana's “fewer, better things" philosophy.
"Real Simple serves as a trusted guide to help affluent women choose how to spend their time and money wisely. Fashion is important to our consumer and a clothing line is a natural extension for the brand," says Charlie Kammerer, publisher, Real Simple. "Real Simple and Cuyana share a similar philosophy about simplicity and intentional buying and Cuyana is the perfect partner to help us create our first apparel line. We love the disruptive nature of their model and their consumer promise and aesthetic is a perfect match for our brand."