Brand management and licensing agency Dream Theatre, which represents the FIFA World Cup 2014 for India, has now partnered with adidas to build the licensing presence of Real Madrid in India.
Real Madrid is currently working with adidas to expand the reach of its licensing business worldwide, and the appointment of Dream Theatre in India is part of that strategy.
“This partnership between Dream Theatre and adidas to develop the licensing business of Real Madrid is an iconic one for us,” says Jiggy George, chief executive officer and founder, Dream Theatre. “The popularity and interest for football has grown exponentially over the last five years, and these are exciting times to be involved with the sport in any capacity. We the audience can expect to see a wide range of licensed Real Madrid products across several categories.”
Dream Theatre is now looking for partners in the sporting goods, apparel, gifts and novelties, toys and games, electronics, back-to-school, stationery, homewares, home furnishing and personal care categories.