Random House Children’s Books will launch a new chapter book series featuring Anna and Elsa, from the Disney film Frozen.
For children ages six to nine, the first two books in the series, Anna & Elsa #1: All Hail the Queen and Anna & Elsa #2: Memory and Magic, go on sale January 6, 2015, with first printings of 150,000 copies.
“The response to Disney’s movie and subsequently our Frozen publishing program has been truly a phenomenon, and with our licensed partners at Disney, we wanted to expand the reading experience by launching this new chapter book series,” says Barbara Marcus, president and publisher, Random House Children’s Books.
“We have seen our Disney Never Girls series fill a real niche in the chapter book market, and with the momentum for Frozen only continuing to grow, we knew this was the perfect focus for this new series.”
Random House Children’s Books published its first Frozen film tie-in titles in October 2013. To date, Random House has sold more than eight million books in the Frozen film tie-in program.