'Rainbow Rangers' Ties Up New Licensees

Global Design Concepts, Handcraft and Taste Beauty have all signed on to support the upcoming preschool series.

GLOBAL–Genius Brands International has secured three new licensees to support its animated series “Rainbow Rangers.”

New partners for the licensing program include Global Design Concepts (bags and luggage), Handcraft (underwear) and Taste Beauty (bath and beauty products).

“The industry’s response to ‘Rainbow Rangers’ continues to bolster are expectations for this colorful, engaging and empowering series for young viewers,” says Lloyd Mintz, senior vice president, worldwide consumer products, Genius Brands. “Each new partner and every branded product line we introduce in support of ‘Rainbow Rangers’ fuels greater interest and ultimately, will bolster what is already anticipated to be a tremendously successful new preschool brand.”

Currently in development on season one and two, “Rainbow Rangers” is slated to premiere in 2018 on Nickelodeon’s Nick Jr. Previously announced licensing partners include H.E.R. Accessories (accessories), Bentex (apparel) and Franco Manufacturing (bedding and home décor) as well as Fisher-Price, who has been appointed as the brand’s master toy.

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