'Rainbow Rangers' Inks Master Pub Deal

Imprint will release its first titles following the Nickelodeon premiere of “Rainbow Rangers” in 2018.

NORTH AMERICA–In anticipation of its new preschool series “Rainbow Rangers,” Genius Brands International has appointed Imprint, a part of Macmillan Children’s Publishing Group, as the new master publishing partner for the brand.

As global master publisher, Imprint will develop a host of books–including picture books, leveled readers, story and board books. The new titles are anticipated for release in 2019.

“We could not be more pleased with the level of genuine enthusiasm we have received from the licensing industry for ‘Rainbow Rangers,’ who recognize that we have created a truly special concept that lends itself to a robust retail program,” says Lloyd Mintz, senior vice president, global consumer products, Genius Brands. “The brand captures the essence of preschool girls with fun mission-based adventures while promoting empowerment, diversity, inclusivity, environmental responsibility and more, and we look forward to working with Imprint and Macmillan Children’s Publishing Group and our other best-in-class licensing, retail and broadcast partners worldwide to bring the magic of the ‘Rainbow Rangers’ to young fans around the world.”

Imprint’s “Rainbow Rangers”-inspired titles are slated for release in 2019. The “Rainbow Rangers” TV series is slated to premiere in fall 2018 on Nickelodeon.

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