The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
Cookie Company is planning a line that will include t-shirts, nightwear, underwear, swimwear, hats, scarves and gloves and will launch soon across Germany, Austria, Switzerland, France, Belgium, Netherlands and Luxembourg.
"Plants vs. Zombies is an amazing character brand with a huge following," says Rob Corney, managing director, Bulldog. "Product is on the shelves across European retail and is supported by the brand’s huge popularity, which is resulting in very impressive sell-through.
Cookie Company joins existing apparel licensee Cooneen, as well as a host of other partners that includes K'Nex for construction toys, Character Options for plush and toys, Penguin for publishing, Titan for magazines, Character World for homewares, A4T for digital peripherals and GB Eye for posters.