PVH Taps Concept One for Izod

PVH has signed a new three-year deal with Concept One Accessories for Izod-branded headwear for boys and men.

“Izod is a youthful, sport-spirited brand, and we believe this new line of headwear fits well within the Izod brand lifestyle for our male consumers,” says Ken Wyse, president of licensing, PVH. “We have successfully partnered with Concept One for other PVH-owned brands and believe they have the capability to maximize the potential of this category for the Izod brand.”

Concept One is planning a line that will include baseball caps, fedoras and military style headwear to be sold at major department and specialty stores in the U.S., Canada and Mexico.

"Izod is a heritage brand on the move," says Sam Hafif, chief executive officer Concept One Accessories. "Not only is it a jewel in the PVH brand portfolio, it's an excellent brand for extension to headwear. The sporty lifestyle and vibrant color scheme of the line lends itself perfectly to our category, and the brand appeals to a broad age demographic making it a great opportunity for retail headwear programs."

AddThis