PVH Corp., worldwide owner of the Calvin Klein trademarks, has found a new joint venture partner for the brand in India–Arvind Brands and Retail, a subsidiary of Arvind.
Arvind replaces PVH’s previous Calvin Klein partner and licensee in India, Premium Garments Wholesale Trading Private. Calvin Klein, Inc. has entered a new license agreement with Premium Garments to distribute Calvin Klein Jeans apparel and accessories and Calvin Klein Underwear products in India.
The new joint partnership follows PVH’s acquisition of The Warnaco Group in February 2013, which brought all the Calvin Klein brands together under one umbrella.
“Calvin Klein is one of the strongest fashion brands in the world and we are delighted to be joint venture partners with PVH for Calvin Klein in India,” says Sanjay Lalbhai, chairman and managing director, Arvind Limited. “This relationship also strengthens our 20 years association with PVH, which started with the Arrow license and since has been extended to our joint venture with PVH for the Tommy Hilfiger business and the license for Izod.”
PVH’s new joint venture with Arvind will focus on the expansion and enhancement of the existing Calvin Klein Jeans apparel and accessories (including belts, bags and small leather goods) and Calvin Klein Underwear (including sleepwear and loungewear) businesses. PVH and Arvind are also partners in a joint venture for the Tommy Hilfiger brand in India.
“By having Arvind–a true leader in the Indian apparel industry and established PVH business partner–join this venture, we believe we are well-positioned to execute against and expand upon the growth strategy for the Calvin Klein brand in India,” says Tom Murry, chief executive officer, Calvin Klein.