G-III Apparel Group has signed PVH Corp. to design, market and distribute better men’s sportswear for the G.H. Bass & Co. brand.
The collection, which is geared primarily toward department store customers in North America, will launch this fall.
“We are excited with our partnership with PVH. They have market-leading expertise in men’s sportswear, deep knowledge and experience with respect to the G.H. Bass brand, and excellent customer relationships with department stores,” says Morris Goldfarb, chairman, chief executive officer and president, G-III. “We believe a strong men’s sportswear line will support our efforts as we reposition the brand to embrace its casual, outdoor inspired identity.”
“We look forward to continuing to build the G.H. Bass brand with our partners at G-III in order to fully realize the potential of the men’s sportswear opportunity at department stores in North America,” says Geoff Barrett, president, national brand sportswear, PVH.