Warner Bros. Consumer Products EMEA is pairing with Puma for a range of co-branded apparel, accessories and footwear featuring Tom and Jerry and the DC Comics’ Superman franchises.
The long-term global deal (excluding the U.S. and Canada for Superman, and Chile for Tom and Jerry) will grant Puma the rights to create four collections. The Tom and Jerry products will span both children and adult categories, while the Superman collections, which will include the properties Superman, Supergirl and Superbaby, developed in partnership with DC Entertainment, will be targeted toward children ages 1- to 12-years-old.
The first co-branded Puma collections will launch in spring/summer 2015 and be available beginning in December at Puma stores and e-commerce sites, department stores, hypermarkets, sports retailers, specialty footwear stores and independents.
“Strength, courage, a commitment to high performance, resilience, sheer determination and a natural energy and exuberance are just some of the qualities that our iconic entertainment characters Tom and Jerry and Superman share with Puma,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “By joining forces, we will create on-trend, sports-inspired lifestyle products that will encourage consumers to join the chase, find the superhero within or quite simply be the best that they can possibly be.”