Pucci Taps Marcolin for Eyewear

Fashion brand Emilio Pucci has signed a worldwide exclusive licensing agreement with the Marcolin Group for women’s eyewear.

Marcolin will design, produce and distribute Pucci-branded sunglasses and eyeglasses beginning January 2015. The five-year partnership will debut early next year with a sunglasses collection.

"Both [Pucci and Marcolin] are bearers of Italian values and able to interpret with creativity and innovation the heritage and patrimony of which they are international witnesses,” says Laudomia Pucci, chief executive officer, Emilio Pucci. “The continuous research of innovative materials, design and quality represent the great asset of this partnership. This agreement allows the product reinforcement in its global dimension, aiming to grow in traditional and new markets following the Pucci brand solidification and expansion."

"Emilio Pucci has been a worldwide pioneer in Italian fashion, and still now the Maison amazes with the exclusivity and originality of its creations,” says Maurizio Marcolin, style and licensing officer, Marcolin Group. “We will make available our know-how in order to guarantee a product consistent with the unmistakable Pucci style through up-to-date design, materials and colors."

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