Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Entertainment One has secured a raft of new licensees for its animated preschool series “PJ Masks.”
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped Pyramid International to launch the U.K.’s first stationery range for “DC Super Hero Girls.”
ZAG has partnered with a host of new licensees across multiple territories to create new merchandise inspired by the animated series “Miraculous: Tales of Ladybug & Cat Noir.”
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
U.K.-based The Copyrights Group has tapped a host of partners to grow the licensing program for both Paddington and The Country Diary of an Edwardian Lady in 2017.
Warner Bros. Consumer Products U.K. and Ireland and licensee Paladone have teamed up to create a new range of gift products inspired by the Harry Potter franchise.
The Victoria and Albert Museum has tapped three licensees for a host of products for the holiday season.
Lifestyle brand and designer Debra Valenica has tapped four new licensees to create a raft of branded merchandise inspired by her brand.
License Global explores the rapid growth of The Brand Liaison and how Licensing Expo has helped it quickly become a top licensing agency.
Lily & Val has expanded its licensing program in Spain and Portugal with a new stationery range by Grupo Erik.
Licensing agency Moxie & Company has signed a raft of deals for multiple brands including Van Gogh Museum, British Motor Heritage and Nancy Drew, among others.
Toei Animation has tapped three new licensees to create merchandise and a concert event inspired by its animated series, “Dragon Ball Z.” The company has also appointed a new U.K. agent for the brand.
British lifestyle brand Laura Ashley has expanded its line of stationery on Paperstyle.com.
Maurizio Distefano Licensing has tapped Galbani to supply “Masha and the Bear” fridge magnets in every pack of its Cream Bel Paese spreadable cheese triangles on behalf of Ink Group and Animaccord.
Santoro London has partnered with new licensees Lorenay and Educa Borras and has tapped licensees Pictura Sarl and Preca Brummel for new products.
Nickelodeon has expanded its partnership with Scentco to develop a new line of scented toys and stationery in anticipation of the upcoming movie, Teenage Mutant Ninja Turtles: Out of the Shadows, in theaters this Friday.
Aardman has tapped the Isle of Man Post Office to celebrate the studio’s 40th anniversary with a collection of stamps.
Santoro London has partnered with new licensees Henkel and Kitfix Swallow Group and has tapped licensees Fratelli Campagnolo and Design Objectives for new merchandise.
©2017 UBM. All rights reserved. A UBM Company.