Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
CBS Consumer Products and Twin Peaks Productions have partnered with Bif Bang Pow! to create a new line of consumer products inspired by the Showtime series “Twin Peaks.”
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
American Greetings has partnered with Gemma International for a new range of licensed products in celebration of the Care Bears’ 35th anniversary.
Moleskine has unveiled a new line of limited edition notebooks inspired by Peter Pan.
New York artist Phil Frost has begun integrating his artwork into a line of consumer products through a series of brand licensing partnerships.
Bulldog Licensing has tapped a trio of licensees to create new merchandise inspired by the animated superhero series “Miraculous” for the U.K. market.
Viz Media Europe has secured seven new partners to develop merchandise based on its anime and manga property “One-Punch Man.”
Nottingham Forest, the licensing agent for “Super Wings” in Iberia, has secured a raft of new licensees for the children’s television series in the region.
Edutainment Licensing has partnered with Contents & Company and Top That Publishing to create educational software, workbooks, stationery, bags and play sets based on the Arty Mouse brand.
Nelvana Enterprises, the brand management and consumer products division of Corus Entertainment, has secured a raft of licensees to extend the Shopkins brand into Russia, the Middle East and Scandinavia.
Word of Web and U.K. agent Fluid World have added five new U.K. licensees in gifting, stationery, greeting cards and confectionery for the Internet character, Pusheen the Cat.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped the U.S. Postal Service for a range of Forever stamps commemorating Wonder Woman’s 75th anniversary.
Infant and toddler brand Little Me has signed four new licensing partners for brand extensions including cold weather accessories, outerwear, gift and plush.
Pesky has tapped SEGA Amusement International for an array of plush toys and stationery featuring preschool character “Boj.”
Santoro London has tapped licensees Dekora Innova, Undercolors of Benetton, Design Objective and Panini España for new products featuring Gorjuss and Kori Kumi.
U.K.-based charity Help for Heroes has signed five licensing partners to develop new products across categories such as stationery, fragrances, greeting cards and more.
Allsorts Licensing, in partnership with Looking Good Licensing, is working to secure new partners and across multiple categories in the U.K. and Europe for its Animal Yoga brand.
Mercis has secured two new licenses for Miffy following the character’s success on Tiny Pop.
Santoro has partnered with Selfridges to open a pop-up shop at the retailer’s London store this August.
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