Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
U.K.-based The Copyrights Group has tapped a host of partners to grow the licensing program for both Paddington and The Country Diary of an Edwardian Lady in 2017.
Warner Bros. Consumer Products U.K. and Ireland and licensee Paladone have teamed up to create a new range of gift products inspired by the Harry Potter franchise.
The Victoria and Albert Museum has tapped three licensees for a host of products for the holiday season.
Lifestyle brand and designer Debra Valenica has tapped four new licensees to create a raft of branded merchandise inspired by her brand.
License Global explores the rapid growth of The Brand Liaison and how Licensing Expo has helped it quickly become a top licensing agency.
ITV Studios Global Entertainment has partnered with two new U.S.-based licensees for merchandised based on the historical drama series “Poldark.”
Santoro London has tapped licensees Dekora Innova, Undercolors of Benetton, Design Objective and Panini España for new products featuring Gorjuss and Kori Kumi.
Boat Rocker Brands, the global marketing and merchandising arm of Boat Rocker Media, has tapped a number of licensees to expand “The Next Step” TV series globally.
Toei Animation has secured a raft of licensees in the back-to-school category its “Dragon Ball” series in Latin America.
Manu’s character-based brand Lil’ Ledy, the winner of License! Global’s One to Watch contest for new brands in 2015, has unveiled a new design theme as well as new products in the stationery and back-to-school categories.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
CBS Consumer Products has unveiled its new merchandising partners for Paramount Pictures' film, Star Trek Beyond, in China, making it the first licensing program for the franchise in the territory.
ZAG and Topps have joined forces to produce a new sticker line featuring ZAG’s animated series “Miraculous: Tales of Ladybug & Cat Noir.”
Word of Web and U.K. agent Fluid World have added five new U.K. licensees in gifting, stationery, greeting cards and confectionery for the Internet character, Pusheen the Cat.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped the U.S. Postal Service for a range of Forever stamps commemorating Wonder Woman’s 75th anniversary.
Infant and toddler brand Little Me has signed four new licensing partners for brand extensions including cold weather accessories, outerwear, gift and plush.
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