Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Hasbro and Lionsgate have tapped Viz Media to publish a new art book inspired by My Little Pony: The Movie, which hits theaters Oct. 6.
Sanrio has partnered with Viz Media to publish a new coloring book based on Hello Kitty & Friends.
Author Judy Petersen-Fleming and illustrator Suzy Spafford have appointed Lawless Entertainment to represent their children’s book Periwinkle’s Journey for licensing and merchandising worldwide.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped DK to publish a series of books based on Wonder Woman and the LEGO DC Comics Super Heroes brands.
Nurture Rights and U.K. fashion retailer M&Co have teamed up once again to offer a new children’s collection for fall/winter based on the preschool brand Dinosaur Roar!
Disney Licensed Publishing has tapped IDW Publishing to create two new comic books based on “DuckTales” and “Tangled: The Series.”
Atari and Dynamite Entertainment will continue their partnership to create new comics based on Atari’s video games with the launch of Centipede #1.
MGA Entertainment has secured nearly 40 new global licensing partners for its scented novelty and collectibles brand Num Noms.
ZAG has teamed up with four new licensees to further extend its animated series “Miraculous: Tales of Ladybug & Cat Noir” in the U.K.
Twentieth Century Fox Home Entertainment and Journeys in Film teamed up to create educational programs based on the movie Hidden Figures.
The Jim Henson Company gears up for Labrynth's 30th anniversary.
NorthSouth Books has partnered with Pint Size Productions, a U.S. book manufacturer, to create personalized Good Night, Little Rainbow Fish board books.
Condé Nast has inked a series of deals to expand the reach of its GQ, Self and Epicurious publishing brands into new categories including swimwear, fitness and cookware.
Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”
Rob McMenemy has stepped down as chief executive officer of Egmont Publishing.
Licensing Expo has announced a new, interactive Geek Culture Pavilion at its 2016 show on June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.
Media and marketing company Meredith has partnered with Joanna and Chip Gaines, owners of the Magnolia brand and hosts of HGTV’s show “Fixer Upper,” to create a new lifestyle magazine.
Disney Publishing and Lucasfilm have announced that the Star Wars Reads promotional program will return once again this October.
Billboard has partnered with China-based Vision Media to launch the brand in in the region.
DreamWorks Animation has joined forces with Egmont Publishing to launch a new monthly children’s magazine based on its upcoming film Trolls, in U.K. theaters Oct. 21.
©2017 UBM. All rights reserved. A UBM Company.