Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
Disney Consumer Products and Random House have joined forces to publish new chapter books inspired by the new animated series “Tangled: The Series.”
Dynamite Entertainment and Atari have teamed up to release the Atari Poster Book, which will feature a host of iconic images from the “golden age of gaming.”
Toei Animation will revive its classic brand “Mazinger Z” for an upcoming feature film.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
JCB has agreed to a three-year contract extension with IglooBooks after achieving more than 1 million publication sales.
Viz Media, a publisher, distributor and licensor of manga and anime in North America, has partnered with United Talent Agency to create a range of live-action programming.
After more than five years in the making, Universal Studios Hollywood has officially opened The Wizarding World of Harry Potter to the public today.
Rocket Licensing, the U.K. licensing agent for Eric Carle’s The Very Hungry Caterpillar, has partnered with the charity Action for Children for the third annual The Giant Wiggle national fundraising campaign.
Disney has unveiled a raft of retail sale promotions for its Star Wars merchandise in honor of Star Wars Day, which is celebrated annually, May 4.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
Penguin Random House has commissioned six miniature sculptures of Beatrix Potter’s characters that have been unveiled in locations across London in celebration of the author’s 150th anniversary.
Warner Bros. Consumer Products and DC Entertainment have teamed up with a slate of global licensees to support the upcoming action film Suicide Squad, in theaters Aug. 5.
The New York Times has appointed The Wildflower Group as the newspaper’s global licensing agent.
Rob McMenemy has stepped down as chief executive officer of Egmont Publishing.
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