Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
U.K.-based publisher Egmont Publishing will feature Hasbro’s Play-Doh brand in its latest issue of Showcase magazine.
The National Day Calendar has tapped C3 Entertainment to represent the “authoritative source for national days” for licensing, merchandising and sponsorships.
Toei Animation has teamed up with three new licensees to develop new products inspired by “Dragon Ball Super” for the Italian market.
RJM Licensing has tapped Shade Critters to produce a series of sun protective swimwear featuring the Rainbow Fish brand.
Team! Licensing has lined up a roster of new partners for Zag’s “Miraculous: Tales of Ladybug & Cat Noir” in Germany.
Gaumont has secured the global rights to develop a new animated series to the trilogy The Star Shards Chronicles from author Neal Shusterman.
Build-A-Bear Workshop has partnered with Signature Publishing to launch a standalone Build-A-Bear Workshop magazine.
Entertainment One and Penguin Random House Children’s have joined forces to published a new picture book inspired by “Peppa Pig.”
Artist Amylee Weeks has teamed up with a number of licensees to feature artwork from her dog and cat collections, Dog Diggity and The Cat’s Meow, acrossa range of categories.
Disney has partnered with Moleskine to produce a collection of Toy Story-themed notebooks.
Los Angeles-based animation studio OddBot has partnered with the Art of Daryl Slaton, creator of Tails of Whimsy, to develop the property into an animated TV series.
Jaya Apparel, MacMillan's Imprint and more on board to bolster Genius Brands' tween brand.
Warner Bros.’ DC Entertainment has unveiled a new identity and logo for its DC brand.
Redan Publishing has partnered with Faber & Faber to see its in-house brand, The Goblin Princess, published as a series of books.
Friendly Family Productions has partnered with Dundalk LeisureCraft to create a line of wood furniture inspired by the classic books and television series Little House on the Prairie.
Rodale has partnered with The Box Out Group to produce the first-ever Men’s Health subscription box.
Atlantyca Entertainment has expanded its partnership with Nintendo to feature Atlantyca’s “Thea Sisters” brand on a variety of themes for Nintendo 3DS and 2DS systems.
Licensing Expo has announced a new, interactive Geek Culture Pavilion at its 2016 show on June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.
Cartoon Network and Adult Swim have unveiled their roster of licensees that will showcase exclusive products, giveaways and signings at this year’s Comic-Con International: San Diego.
©2017 UBM. All rights reserved. A UBM Company.