ProSiebenSat.1 to Rep 'Pat the Dog'

The “Space Dog”-inspired TV series will continue to expand its reach worldwide with a raft of consumer products.

GLOBAL–French companies Superprod and Superights have tapped the German agency ProSiebenSat.1 Licensing to represent the children’s animated series “Pat the Dog” for licensing globally.

ProSieben.Sat1 will now work to secure a variety of best-in-class licensing partners for the series in multiple international markets; however, further details regarding the upcoming merchandising program have not been disclosed. “Pat the Dog” will also serve as the agency’s first global franchise.

“Our property ‘Pat the Dog’ couldn’t be in better hands,” says Clément Calvet, founder, Superprod. “The professionalism and quality of the network of the ProSiebenSat.1 Licensing team immediately impressed us.” “We share the same ambition for our worldwide hit property ‘Pat the Dog’ and together we will take it rocket high,” adds Jérémie Fajner, founder, Superprod.

“Pat the Dog” is a TV adaptation of the popular mobile game “Space Dog.” The series follows the adventures of a dog, named Pat, who will go to any lengths to make his owner Lola happy and to keep her out of all sorts of trouble. Lola is always full of new ideas, but she never sees them through to the end; so, Pat often must restore order to the chaos this causes.

The series is currently available in over 180 countries, including on RTBF and VRT in Belgium, TSR in Switzerland, TV3 and Disney in Spain, Radio Canada, Discovery Kids in Latin America, Turner in EMEA and Asia Pacific and the Disney Channel in the U.S.

“‘Pat the Dog’ is action coupled with loads of humor and emotions for the whole family,” says Robert Merkel, managing director, ProSiebenSat.1 Licensing. “We are proud to be representing the licensing for this franchise internationally from now on. With ‘Pat the Dog,’ we have acquired a high-quality CGI animation that occupies a unique brand position between ‘boysy’ superheroes and ‘girly’ princesses.”

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