Princess Bride Crown Jewel of Licensing Initiative

The Princess Bride will celebrate its 20th anniversary with a licensing program befitting a queen. Act III Licensing plans a variety of programs, including exposure at Steve & Barry’s with T-shirts and loungewear for men and women in fall. Fox Home Entertainment will also come to market with a special-edition DVD to hit stores this fall. Details surrounding the release and marketing plans will be revealed soon. Other new licensees include: NECA for figures, novelty gifts, accessories and stationery; Fortune Fashions for T-shirts to hit the mid-tier and mass market; Worldwide Biggies for an action-adventure animated casual game and a broadband-connected game to be teased on the DVD and available for download across all online game sites; and MeadWestvaco for calendars. Licensees are currently being sought for selected accessories, health and beauty, mobile content, toys and games, and plush.


Articles You Might Like

There are no articles classified under this Main Category.