PPW Toys has announced plans for a line of Marvel-themed Mr. Potato Heads in a new deal with Hasbro and Marvel Entertainment.
The line, which will be previewed at NY Toy Fair Feb. 10, features Mr. Potato Head wearing the costumes of various Marvel Super Heroes. In 2013 Wolverine, Iron Man and Thor will be featured. The first range will be available at specialty retailers and online this summer.
Although several Marvel characters (Spider-Man and Iron Man) have already received the Mr. Potato Head treatment by Hasbro, the PPW toys line is targeted to fans and collectors.
The line is designed with collectors in mind with particular attention paid to scale and consistent design.