Coolabi has added a trio of new licensees for its preschool series “Poppy Cat,” with two new partners in the U.K. and Ireland and the brand’s first licensee in Finland.
In the U.K. and Ireland, Northern Leisure Group is planning coin-operated rides for kids and Art You Grew Up With will create a range of Poppy Cat artwork, including signed prints.
"Poppy Cat gives us something to work with that is not only immediately recognizable and visually attractive, but also helps to stimulate children's imagination,” says Wendy Townsend, head of operations, Northern Leisure Group.
In the first deal signed by new licensing agent Limo Licensing for Poppy Cat in Finland, Karto is planning a full range of Poppy Cat greetings and stationary products. The line will include greeting cards, gift wrapping, gift bags and stickers, and will roll out in September.
"We are very excited to have Karto on board. This kick starts our licensing program for Poppy Cat, which we hope will become one of fastest growing preschool properties in the Nordic market place,” says Patrick Aberg, president, Limo Licensing.