Pokémon Graces Art Installation in Italy

The licensor is also seeking to collaborate with other partners in the fashion space.

The Pokémon Company, in partnership with fashion designer Yoshio Kubo, has debuted a new projection-based art installation as part of Pitti Immagine Uomo, a collection of men’s fashion shows and events in Florence, Italy.

The new art installation demonstrates the various stages of fashion creation and utilizes a range of different-sized mirrored pyramids as well as projections featuring Pikachu and PokéBalls. The installation marks the brand’s first presence at a high-profile fashion event.

The Pokémon-themed art installation debuted during Kubo’s catwalk presentation last week and was on show to the public during Pitti Immagine Uomo, which took place June 13-16. Following the installation, The Pokémon Company will continue to seek partners in the fashion space.

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