Pokémon Adds European Apparel Partner


The Pokémon Company International has tapped Sun City for Pokémon-branded apparel in Europe.

A full range of products will be launched throughout Europe in 2014 including daywear, nightwear, underwear, swimwear and accessories.

The new partnership comes at an exciting time for the brand, which just launched its “Pokemon Rumble U” digital game and will release the new Nintendo 3DS games “Pokémon X” and “Pokémon Y” Oct. 12.