Poeticgem Plans Miffy Apparel

Poeticgem is planning a new line of women’s apparel that will tap into adult nostalgia for the classic character Miffy.

Created by Dutch artist Dick Bruna in 1955, Miffy has starred in a series of books that have been translated into 40 languages.

“Not only is Miffy one of the world’s most popular characters, but she is also an absolute design classic,” says Elliott Matthew, executive director, Poeticgem. “Those two facets combine to make the brand perfect for an apparel range, so we are very excited about this new collaboration and are confident of a strong performance when product hits the shelves.”

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