In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
The Playmobil Around the World campaign will see fans and collectors worldwide host the Tim the Traveler figure and photograph him as he discovers exciting sights in their home town or country.
The participants of this campaign are primarily members of the Playmobil Collectors Club, an international online community for adult Playmobil enthusiasts.
Approximately 150 PCC members volunteered to host the backpacker throughout the year. Fan-submitted pictures of Tim are displayed on a map on the brand’s anniversary microsite and the PCC site.
The first U.S. van to welcome Tim the Traveler was Floridian Richard Silvano, a Playmobil collector for over 35 years and an initiator of the PCC.
"My wife Susan and I really wanted to participate in this fun PCC project," says Silvano. "It's a wonderful story: a 3-inch ambassador traveling around the world bringing goodwill to children and adults."