Playboy Enterprises has entered into a strategic partnership with rapper Pitbull that will be a creative cross-pollination between the two brands’ worlds.
The relationship will feature a variety of content, experience and product-related initiatives, the first of which is the upcoming video for Pitbull’s new single "Wild Wild Love" which was shot at the Playboy Mansion.
"We're bringing new energy and enthusiasm to the iconic Playboy brand in our 60th year," says Scott Flanders, chief executive officer, Playboy. "Throughout our history, we've collaborated with artists and cultural tastemakers who both embody the Playboy lifestyle and interpret it in their own images. Today we're taking a big step in re-interpreting our enduring brand for a new generation by welcoming Armando [Christian Perez a.k.a. Pitbull] into the fold. His magnetic energy, charisma and style combined with his clear talent as an entrepreneur exemplify the aspirational lifestyle that defines our brand.”