Playboy Enterprises has tapped VuQo for a new line of branded vodka in Asia and Australia, in a deal brokered by Broad Street Licensing Group.
“Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike,” says Rich Cabael, founder and chief executive officer, VuQo.
Launching later this year, Playboy Vodka will reflect the essence of the Playboy lifestyle and will be available in Australia, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
“We are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,” says Matt Nordby, executive vice president and chief revenue officer, Playboy Enterprises. “Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We’re looking forward to working with VuQo to launch Playboy Vodka later this year.”