Planeta to Rep DreamWorks in CEE

Planeta Junior and DreamWorks Animation has signed a multi-year TV distribution and licensing deal across Italy, Spain, Portugal, Greece and Turkey.

Planeta Junior will now serve as DWA’s licensing agent throughout these territories, as well as in Central and Eastern European countries, for both feature films and new TV properties.

Existing agents will remain in place for the next 18 months for the How to Train Your Dragon move and TV brand.

“This exciting new alliance with Planeta Junior represents a significant franchise building opportunity as DreamWorks extends its vision as a global entertainment brand,” says Jonathan Baker, head of International consumer products, DreamWorks Animation. “From a consumer products standpoint, we will be taking DreamWorks Animation licensing programs to new heights, offering families and audiences unparalleled levels of merchandise for our most beloved characters and franchises.”

The TV output portion of the deal includes more than 1,100 half-hours of DWA programming including new TV series such as “Turbo FAST.”

“We are very excited to work with DreamWorks Animation and establish their properties as the leaders in our markets,” says Michael Bannett, chief executive officer, Planeta DeAgostini, parent company of Planeta Junior. “The DreamWorks portfolio is currently the best in the world and this breakthrough deal represents one of the largest commitments ever made by our company in TV content and licensing.”

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