Planeta Junior Grows 'Wissper' in Spain

Planeta Junior has secured a number of licensees to support the recent debut of the animated preschool series “Wissper” in Spain and Portugal.

New licensees include: Dolci Preziosi for branded chocolate eggs and confectionery; Chocolates La Casa for Easter eggs; Cife Spain for arts and crafts; and K Stationery for back-to-school merchandise in Portugal. The Simba Dickie Group, which holds the EMEA master toy license, will also introduce its new toy line to the market soon.

Other agreements are currently being negotiated in all other product categories.

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