Planeta Brings Raft of Brands

Planeta Junior is showcasing the latest additions to its licensing program this week in London for brands including Sendokai Champions, Vicky the Viking and Egyxos.

The Sendokai Champions property centers on the TV series of the same name targeted to kids ages 6 to 9. Planeta represents the property in Italy, France, Greece, Russia, Turkey and Central and Eastern European. The first part of the series is currently being broadcast in Spain and more than 50 Latin American countries and will be on air soon in the U.S., Eastern Europe, Portugal, Asia Pacific and Sub-Saharan Africa.

Planeta Junior will also be highlighting the latest news related to the “Vicky the Viking” and “Egyxos” series.

The new 3D/CGI “Vicky the Viking” series, which has just begun to be aired in Spain, is part of a global project to update television classics that have been successful in Europe. The company, which owns the rights for Spain, Italy and Greece, is using the same brand development concept that it successfully applied to “Maya the Bee.”

“Egyxos” is an action-adventure series for children ages 8 to 12 that chronicles the adventures of an ancient civilization lost in space and time.

Planeta will also be presenting four children's series from Rainbow, which it now represents in Spain and France: “Mia and me,” “Winx Club,” “Pop Pixie” and “Huntik.”

The company also intends to use this year’s BLE Expo to showcase new aspects of the licensing programs for some of its most emblematic properties in different regions including Sony Classics and Shadow Hunters in Spain, Greece and Central and Eastern Europe; Sesame Street in Spain and Italy; 3D Maya the Bee in Spain, Italy and Greece; The Secret Ranch in Italy, Greece and Central and Eastern Europe; Hello Kitty, Charmy Kitty and Ben 10 in Greece; Poppy Cat in France and Central and Eastern Europe; Mr. Men & Little Miss in Greece and Central and Eastern Europe; and Arlist in Italy.

Finally, Planeta plans to announce its new business development plans for Zou, with licensing rights for Spain, Italy and Central and Eastern Europe, and Kikoriki, represented by Planeta Junior in Spain, Portugal and France.

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