Pikachu Heads to 'Snapchat'

Snap Inc. and The Pokémon Company team up to feature the iconic character on the social media app.

GLOBAL–The Pokémon Company has partnered with Snap Inc. to launch a custom Pikachu lens on “Snapchat.”

The filter will allow fans to see Pikachu’s ears, nose and red cheeks appear over their face. Once fans open their mouth, they’ll hear Pikachu’s voice as the character jumps onto the screen and strikes a pose.

The Pikachu-themed filter is now available on “Snapchat” for a limited time.

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