Phillips-Van Heusen to Market DKNY Dress Shirts

Phillips-Van Heusen Corp. has entered into a licensing arrangement with Donna Karan Studio LLC to design, source, and market men’s dress shirts under the DKNY brand in North America. The product will begin appearing in stores in early 2008 with the start of the Spring selling season. The PVH Neckwear Group already markets DKNY ties.

Distribution for the shirts will be principally through better department and specialty stores, as well as through luxury department and specialty stores. It is estimated that the dress shirts will be available in approximately 300 doors by the end of 2008.

AddThis

Articles You Might Like

There are no articles classified under this Main Category.