Pharrell Launches SpongeBob Line

 

Nickelodeon has teamed up with musician, producer and fashion designer Pharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.

The limited edition SpongeBob x Icecream fashion line includes a series of five t-shirts and sweatshirts with four different SpongeBob-inspired designs.

"We are delighted to introduce our SpongeBob x Icecream capsule collection," says Andrea Fasulo, senior vice president, retail and movie marketing, Nickelodeon Group. "Pharrell Williams and the Icecream brand have a unique ability to reinterpret iconic brands into cool apparel, and the SpongeBob line represents an absolutely stylish line appealing to die-hard fans and trendsetters."

The line is available at the Billionaire Boys Club website, New York and Los Angeles stores and on Karmaloop.com. The Billionaire Boys Club flagship store in SoHo, New York, is featuring floor-to-ceiling SpongeBob X Icecream clings throughout September.

"I've been a SpongeBob fan for many years, and it's an honor to collaborate with Nickelodeon to create SpongeBob x Icecream,” says Williams. “SpongeBob promotes happiness and optimism, and I wanted this line to represent that."

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