Bagdasarian Productions is extending its relationship with PGS Entertainment to include licensing representation for its upcoming TV series “Alvinnn!!! and The Chipmunks.”
PGS also represents the series for distribution around the world, excluding the U.S. and France, and will now represent the brand for licensing and merchandising worldwide, excluding North America.
The partners recently announced a broadcast deal with Nickelodeon to air two seasons of the show on more than 70 Nick channels around the world.
PGS will work with Bagdasarian Productions on the licensing and merchandising strategy and all aspects of the iconic brand’s development and consumer products roll out.
“It’s a tremendous privilege to be representing a legacy brand like The Chipmunks,” said Guillaume Soutter, co-founder and head of sales, PGS Entertainment. “This is a property that has been popular with three generations of kids and families, generating billions in music, TV, video/DVD and box office sales. It’s a dream property for buyers, especially with the fresh, contemporary look Janice has created for the show. We are very proud and excited to be working with Ross and Janice on the roll out of the new Chipmunks L&M program.”
The series, which will premiere in early 2015, is the chipmunk’s first TV show in 20 years. Commissioned by M6 in France, the show was created by Ross Bagdasarian–son of the Chipmunks’ original creator Ross Bagdasarian Sr.–and his wife Janice Karman.
The CG-animated show will offer a fresh take on the classic adventures of Alvin, Simon, Theodore and The Chipettes. Each new episode will feature a new original song produced by Bagdasarian.
“The global response to our new television series has been unbelievably exciting,” says Bagdasarian. “Janice and I have been incredibly impressed with everything that PGS has accomplished with our latest iteration of the Chipmunk franchise, and we felt very confident in extending our business relationship to include licensing and merchandising.”
PGS will showcase the new Alvinnn!!! and The Chipmunks licensing program at Licensing Expo June 17-19 in Las Vegas, Nev.