Perpetual Licensing has signed on develop a global brand licensing program for the marine-inspired apparel brand Bottom Crawlers.
Already a mainstay in the scuba world, Perpetual plans to extend Bottom Crawlers “The timing of this engagement couldn’t have been better. Our retailers are requesting a broad assortment of Bottom Crawler products using our iconic designs,” says Susan Schutt-Bruhn, partner and creative director, Bottom Crawlers. “With Perpetual’s help, Bottom Crawlers will engage licensing partners to create new, high-quality products that feature our marine-inspired imagery.”
into new marine and ocean-lifestyle inspired products and international markets.
Categories targeted for growth include jewelry, watches, headwear, scuba gear, children’s apparel, swimwear, towels/beach accessories, bags, luggage, aquarium accessories, glassware/barware, textiles and home décor.
“I see huge opportunities to extend the Bottom Crawlers brand into new products and new markets,” says David Milch, president, Perpetual Licensing. “I expect that the Asian and Australian markets will be our first international priorities, and bags and accessories, jewelry, swimwear and children’s apparel will be our primary focus for products in the U.S. and the Caribbean.”