Perpetual Licensing has signed on to build a global program for the Nikki Beach brand of resorts and beach clubs.
Perpetual plans to expand the brand into a range of luxurious lifestyle products that appeal to its jet setting clientele and give consumers the essence of the beach club in their everyday life.
Perpetual is now looking into a variety of category opportunities for the brand including beach apparel, accessories and home décor.
“[Nikki Beach’s] global reach and trend-setting clientele, combined with the beach club’s style and design sensibilities, make the brand a perfect candidate for expansion into the fashion, home and beach-related product categories,” says David Milch, founder and president, Perpetual Licensing.
Nikki Beach currently has 11 locations in eight countries worldwide and offers pop-up locations during the Cannes International Film Festival, the Toronto International Film Festival and the Sundance Film Festival.