Entertainment One is partnering for a second time with George at Asda for a new Daddy Pig loungewear collection of Peppa Pig gear for dads.
The new collection follows the success of the first Daddy Pig product line, which launched exclusively for Father’s Day in June 2013. The new Christmas range includes a t-shirt that is in stores now and will be followed by pajamas, lounge pants, boxer shorts and socks on Dec. 1.
After becoming a star in his own right, eOne launched an app for the “Peppa Pig” character, “Daddy Pig’s Puddle Jump” and is now developing a brand segmentation strategy for the character.
The new Daddy Pig lougewear line will be available exclusively at Asda stores across the U.K.
“Daddy Pig’s appeal is cross-generational. His laugh-out-loud funny antics endear him to both preschool ‘Peppa Pig’ fans and parents who enjoy watching the show with their kids,” says Hannah Mungo, head of U.K. licensing, eOne. “The success of the Father’s Day range proved that this affection also extends to licensed merchandise, and we’re excited to be partnering with George at Asda on this new Daddy Pig Christmas collection.”