Entertainment One’s preschool brand Peppa Pig was named Best Children’s Character of 2013 at Spain’s Festival Internacional de Comunicación Infantil El Chupete, which recognizes creative achievements in communications and advertising aimed at children.
“We’re delighted that Peppa is resonating so strongly with critics and audiences in Spain,” says Andrew Carley, head of global licensing, eOne. “It’s always a pleasure when brands get recognized for their success, and we’re thrilled to share this honor with our partners in Spain and the global Peppa family.”
eOne’s licensing agent in the region, El Ocho, has assembled a robust lineup of more 55 licensees including Bandai (toys), Random House Mondadori (publishing), United Labels (apparel), Bauer (magazine) and Simba/Smoby (role play/games). New partners for live events and fast-moving consumer goods will be announced soon.
Episodes of “Peppa Pig” are broadcast in both Spanish and English on Clan in Spain.