Peppa Pig Names Master Toy

Entertainment One Licensing has appointed Jazwares as the master toy partner in North America for its Peppa Pig property.

“We are thrilled to welcome Jazwares to eOne’s family of licensing partners,” says Joan Grasso, vice president, licensing, North America, eOne. “Jazwares will create innovative and high-quality toys, dolls and play sets that parents and children will enjoy, as we know our fans are always on the lookout for new Peppa Pig products. The addition of Jazwares signals a new era of growth for the brand within the U.S. market and highlights our continued commitment to providing U.S. fans with accessible, quality merchandise.”

Jazwares will create a range of preschool items including plush, plastic figures, dolls, play sets, role play toys, musical and talking toys, toy vehicles and bath toys timed to hit shelves in spring 2015.

“As long-time fans of Peppa Pig, we know that the character’s charm and fun-loving disposition have captured the hearts of parents and children everywhere,” says Laura Zebersky, executive vice president, global sales and licensing, Jazwares. “We are excited to debut a new and exciting line of toys inspired by Peppa’s personality and adventures for the brand’s ever-growing U.S. fan base.”

The “Peppa Pig” animated preschool series currently airs seven-days-a-week on Nick Jr., in 180 countries around the world and in 40 different languages. There is a licensing program in place in more than 50 countries, with additional partners including Scholastic, Candlewick Press, P2 Games, Redan Publishing, Underground Toys, TCG, VTech and Pen Wizard on board.

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