Peppa Dances onto New Ballerina Products

Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig, the animated preschool series for children.

The TV show airs seven-days-a-week on Nick Jr. in the U.S. and features the adventures of a lovable little piggy and her family.

"Our fans are always on the lookout for the latest Peppa Pig-themed toys, books, DVDs and gear, and we are thrilled to provide consumers with an assortment of new Peppa Pig items in 2014," says Joan Grasso, vice president, licensing, North America, Entertainment One Family.

eOne is debuting its new Peppa range with a line from Fisher-Price, which will be unveiled at New York City's American International Toy Fair this month. The range will feature several ballet-themed items including Ballerina Peppa plush, Singing Ballerina Peppa plush, Peppa's ballet bag with tutus and a mirror included and the Peppa Pig Dance Recital figures.

The Fisher-Price ballet products will launch exclusively at Toys 'R' Us in the U.S. in August.

"Fisher-Price's ballet-themed toy range is particularly strong and we're confident that it will connect with young girls and enhance their enjoyment of Peppa Pig at home," says Grasso.

Other toys and items planned to support Peppa Pig include a new book title from Scholastic, hardback titles from Candlewick Press and a new DVD, The Balloon Ride, which will launch in August.

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