Penguin Ventures Grows Peter Rabbit

Classic book series plans children’s toys and exhibition for the U.K. market.

Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.

First, Penguin and Gund have joined forces to create Peter Rabbit soft toys in recognition of the work of Great Ormond Street Hospital, a children’s hospital in the U.K. The new toys will feature original artwork created by the hospital’s patients as well as colors to reflect the nurses’ uniforms in the late 1800s–the period of time in which Beatrix Potter, the author of Peter Rabbit, lived.

Next, the River and Rowing Museum will host an exhibition, titled Peter Rabbit: Mischief and Mayhem. Taking place from June 24 through September 24, the exhibition will showcase original artwork, first editions and branded memorabilia and merchandise. The exhibition will also include an outdoor recreation of Mr. McGregor’s Garden.

Penguin Random House U.K., Frederick Warne and Columbia Pictures have also teamed up to develop Peter Rabbit, a new live-action/CGI hybrid motion picture inspired by the book.

Additionally, Penguin Ventures and Wild in Art have joined forces again to develop a new Snowdog sculpture trail for 2017, this time taking over the streets of Cardiff. The sculpture trail, titled Snowdogs: Tails in Wales, will launch this fall and run for 10 weeks.

Finally, Penguin Ventures will expand the Flower Fairies brand with new style guide, which will be available this March, as well as chinaware from Enesco and more.

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