Penguin Adds AR to Skylanders Guide

Penguin Children’s will introduce an augmented reality element in the newest title of its Skylanders licensing program under the Puffin imprint.

Skylanders Swap Force: Master Eon’s Official Guide, the companion to the third installment of the Activision video game series, features Zapp codes that can be scanned to enter a whole new dimension of the Skylanders universe.

“‘Skylanders Swap Force’ is synonymous with the toys-to-life phenomenon, so it is important for us to echo that fantastic innovation in our publishing,” says Juliet Matthews, publishing director, media and entertainment, Penguin Children’s. “Zappar is a slick, user-friendly app that is free to download and allows readers to engage with the characters on a deeper level as well as bringing the Official Guide to life, offering an incredible synergy with the Skylanders brand.”