Perry Ellis International is bringing its women’s sportswear brand Rafaella to a new category–accessories.
Fantasia Accessories has signed on to create full range of Rafaella accessories that will include handbags, belts, small leather goods, hats, scarves and cold weather accessories.
The new line will launch at department and specialty stores in the U.S. and Canada in time for holiday 2014.
“Fantasia is an industry leader in its category and the perfect partner for bringing the quality and aesthetic that the Rafaella woman expects through these exciting product extensions,” says Oscar Feldenkreis, president and chief operating officer, PEI. “We are excited about the potential of this agreement in bringing a full product lifestyle to our customers.”