PEI Plans Ben Hogan Accessories

PEI Licensing, a subsidiary of Perry Ellis International, has tapped Bioworld Merchandising to create men's and women's hats and sports bags inspired by American golfing legend Ben Hogan.

The new Ben Hogan line is scheduled to debut at retail in spring 2014 at select Walmart stores throughout the U.S.

"An industry leader in accessory manufacturing, we feel Bioworld Merchandising is the perfect partner for bringing the Ben Hogan brand's high-performance standards and off-the-fairway aesthetic to life through these exciting product extensions," says Oscar Feldenkreis, vice chairman, president and chief operating officer, Perry Ellis International. "We are thrilled with this agreement and the potential it brings to both our companies."

AddThis