PEI Expands Ben Hogan Brand

Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand with plans to expand in the footwear category and launch apparel and accessories in South Korea.

The licensor has tapped ACI International to create Ben Hogan men's golf-inspired casual footwear and men's performance golf footwear.

The line will be designed for the golfer as well as the golf enthusiasts and will be comprised of innovative product, designed with the legendary golfer for whom the brand is named in mind.

The new footwear is scheduled to launch at retail this fall and will be available at retail and specialty golf stores where Ben Hogan product is currently sold.

"ACI International is a true leader in the footwear business, manufacturing, distributing and marketing exceptional product for years," says Oscar Feldenkreis, president and chief operating officer, PEI. "They've been a valued partner of ours, producing footwear for the Perry Ellis brand, as well as for Original Penguin, so entering into this exciting new phase with them for the Ben Hogan brand is a natural progression."

PEI has also teamed up with Creas Fashions to develop men's and women's golf apparel, men's and women's hosiery and golf accessories including Boston bags, caps, gloves, golf towels, umbrellas, neck and foot warmers and ear muffs in South Korea.

Creas will distribute the products throughout South Korea in department stores, golf specialty stores and through home shopping venues.

"The success of Perry Ellis International's golf platform derives from our capability to offer innovation through research and development and diversification in our products," says Feldenkreis. "This partnership is a win-win situation, and we are excited to work with Creas, and the potential of this collaboration in bringing further expansion to our global reach.”

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