Pedigree Amps Up Annuals with AR

 

Pedigree Books has released a new range of augmented reality annuals featuring digital brands such as Annoying Orange, Cut the Rope, Angry Birds and Sonic The Hedgehog, in collaboration with AR specialist Zappar.

About 20 percent of the pages in the new range of Super Interactive Annuals 2014 have interactive features that fans can unlock by downloading a free app. App add-ons include extended character profiles, extra stories and a range of activities.

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