Pedigree Adds Annoying Orange

 

U.K. publisher Pedigree Books is planning a series of annuals featuring The Collective’s web series “Annoying Orange,” in a new partnership brokered by Rocket Licensing.

A sticker and poster activity annual is available now nationwide, with a larger Christmas annual set to launch in August.

The addition of Annoying Orange to Pedigree’s roster is part of a concerted effort to expand add gaming and new media brands to its portfolio, which already includes Cut the Rope, Angry Birds and Angry Birds Star Wars.

“Annoying Orange is one of the biggest Internet brands out there and has a massive following, so we are very excited about this extension into publishing and the retail potential of these new annuals is huge,” says Matthew Reynolds, publishing and sales director, Pedigree. “This is another great brand to have as part of our Gaming & New Media annuals range, as we look to lead and innovate in this sector of the market.”

Pedigree joins a strong U.K. roster for the brand, which also includes Underground Toys (toys), Egmont U.K., (publishing), TV Mania (kids’ apparel), Poetic Gem (adult apparel), Morphsuits (Morphsuits) and PMS (amusement toys).

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