Peanuts Signs Master Toy

Peanuts Worldwide has signed Just Play as its master toy licensee to produce plush, figures, vehicles, play sets and role play toys for retail in the U.S. and Canada.

In addition to Just Play and an existing figurine deal with Schleich, Peanuts has also added Hot Wheels for basic and collector cars; Nakajima for infant and specialty plush; and Palamon for Halloween costumes. Cra-Z-Art, a longtime Peanuts licensee that produces the classic Snoopy Sno-Cone Machine, has also expanded their license to include craft and activity sets.

“We are excited to be working with Just Play because we know their innovative and fun products will capture the playfulness of Peanuts for our new fans,” says Leigh Anne Brodsky, managing director of Peanuts Worldwide. “Being in the toy aisle is a key part of our strategy as we gear up for the Peanuts movie next year.”

“We are thrilled to add Peanuts to the Just Play family,” adds Geoffrey Greenberg, co-president of Just Play. “We are looking forward to building on the legacy of Charles Schulz and introducing this evergreen property to a new generation of kids. With the movie coming up, we know that kids will be clamoring for toys featuring Snoopy, Charlie Brown and the rest of the gang.”

The first line of Peanuts toys is scheduled to hit retailers this month. The toy deals come on the heels of the announcement that the first major Peanuts feature film from Twentieth Century Fox and Blue Sky Studios is headed to the big screen in

November 2015.

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