Team! Licensing has added new partners for the Peanuts brand in Germany.
The series of new deals will see Snoopy and his friends featured in apparel, accessories and furniture collections, as well as in a regional charity campaign and live tour.
Stilfabrik is planning a range of women’s apparel and accessories under it Princess Goes Hollywood brand. The line will feature knits and tops, as well as the addition of beach sets and bags to the Codello Love Peanuts line, which currently includes scarves and shawls.
Other new partners include Esprit Kids, which is planning a Peanuts collection for infants and kids; Mantiburi for furniture and home décor items; and BAGzilla with a line of eco-friendly cotton shopping bags.
Snoopy and his friends will also continue their support of the charity organization BILD hilft e.V. Ein Herz für Kinder, which helps children in need in Germany, in the campaign Snoopy–Ein Herz für Kinder.
To raise funds for the campaign, Team! Licensing has announced that the Snoopy–Ein Herz für Kinder tour will continue for a fourth year beginning after the summer holidays.