As part of a new strategy to adapt to a changing book world, Parragon, a division of DC Thomson, has reorganized its business into two new divisions–Parragon Publishing and Parragon International.
The move follows the company's recent investment in new areas including stationery and gifting.
The Parragon Publishing division will include the publisher's core direct-to-retailer, English-language operations in the U.K., North America and Australasia and core book publishing teams in children’s, license, reference and lifestyle. The division will grow Parragon’s traditional and non-traditional book markets with a focus on strategic alignment across global publishing.
Parragon International will focus on the expansion of new business areas including the acceleration of Parragon’s non-English-language business across proprietary and licensed content, the expansion of gifting across proprietary and licensed brands that sit outside of the traditional book category, as well as the growth of global marketing support.
“Over the past two years, Parragon has introduced more innovation than ever before in both our business and product ranges," says Paul Taylor, chief executive officer, DC Thomson Consumer Products. "I am confident and excited that the above changes will enable us to accelerate growth and reposition the business to where we believe our markets will be five years from now.”