Parham Opens Licensing Division

 

Brand extension agency Parham Santana has launched a new licensing division that will be lead by former Beanstalk executive Aaron Spiegeland.

The new division, BrandSlam, will expand the agency’s offerings to include research, strategy, design, sales representation and program management for licensing initiatives.

Speigeland joins the company as its new vice president of brand strategy and licensing.

The new division has already been appointed to represent three national brands: TCM/Turner Classic Movies, The Miss Universe Organization and PBS KIDS.

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