Pajanimals Adds U.S. Licensees

The Jim Henson Company has signed additional U.S. licensees for “Pajanimals” that will send games, party goods, fabric and books to retail next spring.

Briarpatch has signed on to develop games and puzzles under their My First production banner; BuySeasons will create a line of Pajanimals party goods; Clothworks will design a line of fabrics; and Running Press will publish a variety of picture books and other products under its Running Press Kids imprint for release in August 2013.

The first products to hit retail will be plush versions of each of the four characters and the Snuggle Up Story Mat from Tomy, which will arrive on shelves this fall.

The Jim Henson Company is also developing a live Pajanimals show, which will begin touring in spring of 2013.

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