Paddington Bear is partnering with HP for a collection of downloadable coloring and activity sheets, in a deal negotiated by Lindberg Marketing + Media on behalf of The Copyrights Group.
The new collaboration will launch this spring in 23 English-speaking territories.
A collection of six new Paddington sheets per week will be available for download for free through HP’s the HP ePrintCenter, and also available as a print app on most HP web-connected printers.
"We are thrilled to be partnering with HP to offer Paddington activity sheets to fans everywhere,” says Nicholas Durbridge, chairman, The Copyrights Group. “This is an exciting time for Paddington as momentum builds ahead of his movie debut in 2014 and we are looking forward to further exciting announcements in the near future.”